Is it a show or public support of Dong Mingzhu’s presence in Rui Zhun Grand Conference?
Recently, Rui Zhun Grand Conference was held successfully in the river city-Wuhan. For the release of Rui Zhun smart rearview mirror recorder with true arc full-screen and the personal presence of Ms. Dong Mingzhu, this conference drew intense attention of automotive electronics industry and major media in the country. At the same time, it become a hot topic for the public, some said Rui Zhun had good marketing strategies and powerful connections, while others said Rui Zhun just invited famous persons for show. So what was really going on?
Investment in the construction of Rui Zhun brand never stops
In recent years, on the basis of making products with good quality and mastering strong technical, huge investment has been made in manpower, material resources, financial resource and other aspects during the construction of Rui Zhun brand, which is obvious to all. More topics and attentions are needed no matter for the brand influence or the development of brand soft power. As far as I am concerned, this conference actually can be regarded as one of the detailed brand promotion strategies for Rui Zhun brand and is absolutely a part of the construction of Rui Zhun brand.
Equal perseverance for products and technology is the basis for the cooperation of both sides
Apart from the need for brand construction, as Dong Mingzhu is interested in product innovation, so does Rui Zhun brand persist in the product and technology innovation.
In the conference, Dong Mingzhu provided an example: “when last time in Korea, I was very shocked when I saw the refrigerator with pickle preservation function. Actually, it created new needs and market and instilled vitality into enterprises”. Later, Dong Mingzhu said that an enterprise with spirit of innovation should not only be good at adapting to the times, meeting market demands and producing products what consumers want, but also be good at creating market needs and excavating potential demands of the consumers.
Lately, an analyst in automotive electronics industry I came into contact with said that in the innovation of products and core technology, Rui Zhun and Gree both held the same persistent attitude.
In this Rui Zhun Grand Conference, Dong Mingzhu said: “the Prime Minister mentioned craftsman spirit in his report, which means there are still insufficient in our work. I think the craftsman spirit means we can create a product satisfied by consumers. That is called craftsman spirit.”
From my point of view, the presence of Dong Mingzhu in Rui Zhun Grand Conference is actually a strong support for “Quality by China” and “Craftsman Spirit”, which shows Dong Mingzhu, as a representative of industry 4.0 and leader of a famous national enterprise, supports publicly good products of national brands and products with quality by China!
It has been a hot topic undoubtedly
For a series of activities in this Wuhan exhibition, when talking about this exhibition, people in this industry will mention Dong Mingzhu followed by Rui Zhun Conference and Rui Zhun brand. Unconsciously, Rui Zhun has become an organized whole together with Wuhan exhibition and Dong Mingzhu, when talking about one of them, the others will be mentioned. With this wave, Rui Zhun brand and the new products released in Rui Zhun Grand Conference have become hot topics for people in spare time. So the reason why there are so many people in the stand A3D07 of Rui Zhun during the whole Wuhan exhibition is obvious for us.
Different with general famous stars, Dong Mingzhu clawed her way out of underworld obscurity to make Gree become an enterprise with worldwide influence. As a highly representative successful entrepreneur, her business administration thoughts, management idea and marketing management thoughts have stood the test of time and are regarded as classics by many entrepreneurs. The presence of Dong Mingzhu drew more attention of the public and the media for this Wuhan exhibition and Rui Zhun brand no matter by the popularity, influence or the topic and encouragement degree of the figure, which shall be admitted by all people.
Automotive electronics industry needs famous people to draw more attention
In fact, it is nothing new for famous people participating in automotive electronics industry. There were attendance of the related departments of government and association, principals of automobile enterprises in stands and speeches of famous experts and scholars etc. with the basis of good core product- smart rearview mirror recorder with true arc full-screen and years of precipitation of the public praise of Rui Zhun brand, the presence of Dong Mingzhu can not only drew great attention of the public to Rui Zhun brand and new products of Rui Zhun, but also had a positive significance for the later development of the market of Rui Zhun.
For the bright future of the whole automotive electronics industry, I am willing to see more famous people with nationwide influence or even worldwide influence to participate in and give attention to the automotive electronics industry. Only when the whole nation gives great attention to the automotive electronics industry and good automotive electronic products can the whole industry carry out sustainable development and innovation with greater power and more resources and reach a healthy development state.
The later spark is worth pursuing
Before giving a speech on stage, Dong Mingzhu had a talk with Mr. Jiang Shengyan, general manager of Rui Zhun. Because only few people attended this talk and no journalist there, the details of this talk are still secrets to the public! Dong Mingzhu showed great desire to produce Gree smart automobile before her presence in Rui Zhun Grand Conference and she said directly in this conference that she was willing to cooperate more with the friends here including the organizer. What will happen between Gree and Rui Zhun, or even Gree and the whole automotive electronics industry? Let’s wait and see!
